Search Engine Optimization (SEO)
"It is absolutely critical, in this Age of the Internet, to utilize search engine optimization techniques to compete effectively online with other websites in the search results."
What is Search Engine Optimization?
Search engine optimization (SEO), also known as organic SEO, is a process of fine-tuning your website so it moves up in search engine rankings (Google / Bing / Yahoo) for a strategically defined specific set of keywords or phrases. At WePromoteBusiness.com, we know that properly executed search engine optimization techniques should result in improved online visibility and increase number of visitors to your website, hence increasing revenue and profits. visible on the internet in the top search engines results which are helpful in capturing more clients / visitors. Some of the Benefits of Search Engine Optimization & Marketing include:
Improved Visibility
Increased Targeted Traffic
Improved Quality of Leads
Increased Conversions
Increased Market Share
Increased Online Influence
Social Media Exposure
Improved Website Quality
Increased Profits
How Search Engines Operate?
While most companies try to keep their search engine processes a secret, the criteria for higher spots on search engine return pages (or SERPs) isn't a complete mystery. At WePromoteBusiness.com, we know that most search engines employ computer programs called spiders or crawlers to browse the world wide web and analyze individual websites and their content, so they can be ranked accordingly. These programs read internet pages and index them according to the terms that show up often and in important sections of the page. Therefore, in an ideal situation, your site would rise to the top of every search engine's SERP based on content alone, provided your content is the most relevant and useful on the internet. In general however, the following three criteria are the most important factors in determining your web page position on search engine return pages:
Keywords Analysis
There's no way for a search engine spider or crawler to know what your page is about unless you employ the right keywords in the right places.
Link Analysis
Employed by search engines ranking algorithm, link analysis means the search engine looks to see how many other Web pages link to your page.
Meta Tags Analysis
While some search engines avoid them, Meta tags provide information about Web pages to crawlers but aren't visible to humans visiting the page.
How We Can Help So That Your Website Ranks Higher on SERP?
At WePromoteBusiness.com our experts understand all aspects and nuances of search engine optimization (SEO). In short, all successful SEO techniques must rely on how search engines operate and consequently fine tune websites so they rank higher on SERP. There are two SEO philosophies that most programmers and internet marketers refer to as THE WHITE HAT approach and THE BLACK HAT approach. THE WHITE HAT approach consists of legitimate methods that are a great way to let search engines know your Web page exists and how it is relevant to a particular search request.
THE BLACK HAT approach includes techniques that are not among the best ways to get noticed and might involve exploiting a search engine so that it gives the page a higher ranking. The major disadvantage of using the BLACK HAT techniques is the fact that most search engines, including Google, might completely exclude your website from their search engine result pages altogether for using this approach.
Let's look at how WePromoteBusiness.com can help your website to rank higher on search engine result pages and which legitimate techniques, that actually work, we employ. We improve your ranking by optimizing your website's content from online marketing prospective as well as use following SEO techniques to boost your website ranking on SERP:
Website Architecture
Crawlability
Can your pages be crawled by search engine robots easily?
Website Security (HTTPS)
Does your website provide secure (HTTPS) connection?
Website Loading Speed
Does your site load quickly and responds fast to user requests?
URLS Relevance
Do URLs contain meaningful keywords to page's topics?
Mobile Readiness
Does your website operate well on mobile devices?
Duplicate Content
Does your web page handle duplicate content issues well?
Website Coding / HTML
Website Titles
HTML title tags must contain keywords relevant to your web page topic.
Website Structure
We examine and ensure that your page uses structured data to improve listings.
Website Description
We improve your meta description tags to better describe your page content.
Website Headers
We ensure that your headers and subheads use header tags with relevant keywords.
No Keywords Stuffing
We check your page against keywords stuffing to minimize penalties from search engines.
No Keywords Hiding
To minimize penalties from search engines we clean hidden content on your page.
Website Content
Content Quality
We help you to ensure that your pages are well written and have substantial quality content, which can be easily picked up by search engines.
Content Wording
Our SEO experts will help you to re-write your content so that it employs words and phrases (a.k.a. keywords) you hope others will search for.
Content Research
At WePromoteBusiness.com, out SEO team will conduct research to identify keywords people might use to find your content on the internet.
Content Freshness
We will help you to ensure complete search engine optimization by checking how "fresh" and up-to-date your content is.
Content Relevance
At WePromoteBusiness.com our SEO experts will help to ensure that your page content is relevant to specific online inquiries, you might expect.
Vertical Integration
We help your search engine ranking by improving vertical integration of your content through using images, videos, news etc.